Make-up for mature skin

1. Step 1: Skincare for mature skin
2. Step 2: Apply foundation
3. Step 3: Conceal under-eye shadows
4. Step 4: Fresh complexion with blush, bronzer & highlighter
5. Step 5: Eye Make-up for radiant looks
6. Step 6: Emphasize the lips
7. Conclusion: The most important tips for Make-up after 50

The right care is essential for a flawless Make-up – especially for mature skin. It ensures that foundation and concealer apply evenly, fine lines are not emphasized, and your complexion looks fresh and radiant.

Additionally, moisturizing care is crucial. A well-aging serum can plump up fine lines, while a hydrating day cream optimally prepares the skin for foundation or skin tint. Those who spend a lot of time outdoors should also pay attention to a sun protection factor of 30 or higher to protect the skin from UV radiation.

As you age, fine facial hair can become more visible. This can make applying Make-up more difficult and cause the result to appear less even. Dermaplaning is a method to remove this fine hair and gently smooth the top layer of skin. A suitable tool for this is, for example, the Hollywood Browzer. Using it once a month ensures the skin is optimally prepared and the complexion looks even.

The foundation is the centerpiece of a Make-up look and ensures that the complexion appears even and radiant. For mature skin, the motto is: less is more. Use light textures like the Glow Foundation, which also nourishes and moisturizes. You can also use your usual foundation and mix in a bit of day cream for an extra dose of care. You should avoid heavily covering products, as they can make the skin look older quickly.

Apply the foundation sparingly with a brush from the center of the face outward. This prevents unsightly edges and makes your complexion look even and fresh.

Beauty expert tip: Ideally, you should wash your brushes once a week with our Brush Soap. Use our guide for cleaning your Make-up brushes.

The right color is crucial for a natural result. Apply a few drops of foundation to your neck. If the shade blends with your natural skin tone, the color is ideal. Avoid darker shades, as they can make the skin look older.

Concealer is the perfect helper to hide dark shadows and fine lines under the eyes. Apply the concealer spot-wise on dark shadows or fine lines under the eyes. Make sure to choose a shade that is one to two tones lighter than your skin tone. This makes the eyes look more awake, and fine wrinkles are visually balanced. Choose products with light-reflecting pigments and moisturizing ingredients so that the concealer blends easily and the skin does not dry out.

Blush and Bronzer instantly give the face a fresh look and define the contours. Opt for liquid textures that blend with the skin and emphasize the natural texture without settling into fine lines. Apply the products precisely on the cheekbones, hairline, and chin to add more dimension to your face and a radiant complexion.

Liquid highlighters are especially easy to blend and provide a natural glow. Our Skin Tint is particularly well suited for this. The very light coverage creates fresh, radiant areas, while the feather-light texture effortlessly melts into the skin.

Apply the highlighter to the cheekbones, under the brows, and above the cupid's bow to give the face more dimension and freshness.

Beauty expert tip: For an all-over glow, you can mix the Skin Tint with the Glow Foundation or apply the Skin Tint alone.

To make your Make-up last all day, you can use light setting powder afterwards. This keeps the complexion fresh and radiant while preserving the natural contours and skin texture. Light textures ensure that the Make-up looks natural and not masked.

Opt for powdery textures, as they blend more easily and don’t settle into fine lines.

Choose light and warm colors like gold, taupe, or beige for everyday wear. For evening looks, you can go for more intense shades like rose or plum, but make sure to combine colors within the same color family.

With our Individual Eyeshadow Palette, you can easily create the perfect colors for your look yourself.

Gently draw the kajal along the upper lash line for definition. On the lower waterline, you should use a light kajal to make the eyes appear bigger and more awake. Avoid harsh lines that make the eye look smaller.

Choose a nourishing mascara in black or brown that adds volume and curl without clumping. For extra effect, you can shape your lashes beforehand with an eyelash curler. Brown is especially suitable for no-makeup looks or fair skin types, black for dramatic accents.

Fill in gaps in the eyebrows with an eyebrow pencil that matches your natural hair color. First, brush the eyebrows downward and then upward to shape the hairs. Then fix them with a transparent eyebrow gel to ensure hold and a natural texture.

Whether you choose a natural nude shade or a bold red is up to your personal style.

For a more natural look, choose moisturizing textures like our Sheer Lipstick, which cares for and keeps lips smooth. This softens fine lines, making lips look full, cared for, and fresh – perfect for a radiant look that highlights your natural beauty.

Color on the lips immediately makes the complexion look fresher and more youthful. First, apply a lip liner to define the contours and prevent the lipstick from bleeding. Then you can apply the lipstick evenly over the entire lips. Make sure the color of the lip liner matches the lipstick color so that the look appears harmonious.

Mature skin needs Make-up that cares, moisturizes, and highlights natural beauty. With the right products and techniques, you can achieve a fresh, radiant look that gently conceals signs of aging.

Three professional tips for radiant Make-up after 50:

1. Dermaplaning: Removes fine fuzz and smooths the skin for an even finish.
   
2. Matching foundation & color: Use light textures and test the shade on the neck for a natural result.
   
3. Properly emphasize lips: Use lip liner for contouring and moisturizing lipstick for full, fresh lips.
   

Less is often more: opt for light, nourishing textures, harmonious color coordination, and set your Make-up for long-lasting freshness.