Our Brand Story
JACKS beauty line, that’s us – Make-up artist and founder Miriam Jacks, co-founder Lisa Buchholz and more than 50 employees who bring the brand forward every day with their heart and know-how. Our aim: to create a brand that is approachable and authentic, that takes you by the hand and highlights your natural beauty without hiding it.
"When I founded JACKS beauty line, I wanted to give the always identical looking makeup brush an artistic character and make it something special. Because for me, makeup is a daily practice, a part of my well-being and my self-care routine.
But after many conversations, I realized that for many women, this is more frustrating than relaxing. So I decided to create JACKS beauty line, a brand that is approachable and authentic, that takes you by the hand, that inspires you and highlights your beauty but never covers it up. A brand with clean ingredients, effective formulations and beautiful, handmade products that you want to use every day. JACKS beauty line is for everyone who wants to have fun with makeup."
– Your Miriam
Female Founders
It was a coincidence and a happy coincidence when Lisa came to Miriam and JACKS beauty line over seven years ago. Back then as a support, today as a business partner and managing director. Lisa and Miriam are now both managing directors of JACKS beauty line. The two founders Miriam Jacks and Lisa Buchholz went through thick and thin together for many years before their big breakthrough came in 2020.
Miriam is the creative one in the team who determines the look and feel of the brand and develops the products as a make-up artist. Lisa thinks more conceptually, calculates and is the organizer that is needed to keep an overview of all the company's departments. Miriam takes care of public relations, while Lisa prefers to stay in the background. They complement each other perfectly. But in the end they decide everything together.
For a long time, the two of them managed JACKS beauty line alone, so it is even better to have such a large team of creative minds at their side with whom they can realize the dream of a sustainable company. The core values that accompany us on our common path to our goals are team spirit, creativity, transparency, professionalism, sustainability and authenticity.
Together, we achieve more!
We are the team behind JACKS beauty line. Together we pursue the vision of combining sustainability with beauty and taking this approach out into the world.
Our daily motivation is to make the beauty industry authentic, honest and sustainable – for us, our society and our environment.
TRANSPARENCY
We rely on complete transparency: We speak openly about our production, the manufacturing processes, materials and ingredients. We also involve our customers in the creation and decision-making processes on Instagram. We give our community an honest look behind the scenes, show our production, where and how our products are made - and last but not least, we take them on our JACKS beauty line journey.
SUSTAINABILITY
We place great value on beauty, but we don't want to forget our environment. It is a matter close to our hearts to leave our children an intact environment so that they can grow up with prospects. You can find a more detailed insight into the topic of sustainability and what we can do about it here.
AUTHENTICITY
In this seemingly endless universe of beauty promises, we always remain honest and authentic. What counts is the trust of our customers. Our ideal of beauty today is shaped by perfectionism, beauty filters, etc. We often feel compelled to conform to this image. As a beauty brand, we do not want to follow this trend, but rather counteract it and emphasize natural beauty.
TEAM SPIRIT
For us, however, sustainability does not begin with the ingredients and end with the packaging. We live sustainability within the company with our employees as well as with our cooperation partners. Together we want to grow sustainably, inspire, discover new things and, above all, make the world a little bit better.
