Our commitment
With every step and every growth that is possible thanks to our great community, we also want to give something back.
We are facing enormous challenges these days: each and every one of us, we as a society and we as a company – what counts most is solidarity and mutual support!
CleanHub – For less plastic in the sea
We are committed to recovering 135,000kg of plastic waste
Protecting the oceans and nature is very important to us, so we are constantly thinking about how we can take responsibility as a company. Rainwater, wind and floods carry plastic waste from land into the oceans. To counteract this, we have once again joined forces with the CleanHub network to collect plastic before it reaches the most valuable ecosystem on earth.
With every order you contribute to CleanHub collecting 1kg of non-recycled plastic. This means that plastic waste is recycled in coastal regions instead of ending up in the sea. In total, we have committed to recovering 135,000kg of plastic waste.
Would you like to find out more? In our Impact Report we show our progress transparently.
Women for Women International
the power of self-love. with or without make-up
When beauty knows no age, no origin and no make-up. In keeping with International Women's Day, we remind you to see your own beauty and encourage other women to love themselves. We also donate 50% of our proceeds on International Women's Day to Women for Women International and thereby support their wonderful work with women.
DKMS
Every year in October, also known as Breast Cancer Awareness Month, we team up with DKMS. We develop a limited Pink Charity Edition and donate 50% of the proceeds from October to the look good feel better online program, which offers free cosmetic seminars for cancer patients.
In 2023, our Sheer Lipstick was available in a beautiful sheer pink and the lip brush in a bright pink design. In October, a whopping 24,000 euros went to the DKMS as donations.
We stand with Ukraine!
The war in Ukraine has hit us hard: As a company, we were able to support the war zone directly with €20,000, split between SOS Children's Villages and #onewayride. We also got involved as a team on site with #onewayride. Together, we collected donations in kind, sorted them, packed them and loaded the trucks for Ukraine.
You can find further information and insights in the magazine article.
charity auction
For Giving Tuesday, we framed the ten most beautiful canvases on which our brushes were made and auctioned them off 100% for a good cause. With this charity auction, we were able to support Visions for Children eV. This is a non-profit organization that is primarily committed to improving learning conditions and the quality of education in schools in crisis and war zones.
Carl Jakob Haupt Foundation
In Germany alone, almost half a million people are diagnosed with cancer every year. It is a matter close to our hearts to regularly raise awareness of the disease. For example, on World Cancer Day we joined forces with the Carl Jakob Haupt Foundation to raise awareness and support the foundation's valuable work.
You can find further information and insights in the magazine article.
Toni Garrn Foundation
TheToni Garrn Foundation , founded by supermodel Toni Garrn, supports the development of girls and young women through education. Thanks to the organization, 100% of donations go where they are needed. To make a special statement, we joined forces with other beauty brands on Equal Pay Day and donated 19% of our daily revenue.
You can find further information in the interview with Toni Garrn.
