Our philosophy
All our products are uncomplicated, natural and sustainable. With high-quality ingredients and high-performance formulations. For us, however, sustainability does not start with the ingredients and end with the packaging. We live sustainability within the company with our employees as well as with our cooperation partners and customers.
Beautiful times ahead!
On our daily journey through the beauty universe, we must always remind ourselves to stray from the well-known path to see and discover new things. Although established paths are comfortable and easy, they are sometimes bad for the environment.
Therefore, it is important for us as a company to discover new opportunities, hold on to exciting trends, develop alternative concepts and always have one vision in mind: to strive together for a responsible approach - in everything we do.
We are not perfect, but we are working to get better.
Every day we try to question and improve the way we work. We are not perfect, but we constantly set ourselves ambitious goals to become better. It's a long road, but here you can get a first insight into the measures we have taken.
WE ARE VEGAN
In view of the terrible suffering of animals around the world, we do not use animal hair in our make-up brushes and do not use animal materials in any of our other products. Animal welfare is particularly important to us and we are convinced that vegan production further minimizes the high CO2 emissions caused by livestock farming. Our products are officially certified by the animal rights organization PETA.
WE USE GRASS PAPER
We also use alternative materials for our packaging. Our brushes and make-up products are packaged in sustainable grass paper. Grass grows in abundance in Germany, so delivery routes are short and it produces less CO2. It uses less water and energy during production.
WE COMMIT TO HIGH-QUALITY PRODUCTION
We work with traditional manufacturers in Germany and around the world to develop beautiful tools that turn your daily routine into a true ritual. We handcraft our products from carefully selected materials such as sustainably grown wood or synthetic brush hair and design the beauty tools to last a long time.
WE ARE CLIMATE NEUTRAL
We are certified as a climate-neutral company by ClimatePartner. Together with ClimatePartner, we calculate unavoidable CO2 emissions and offset them through climate protection projects. You can use our ID number to see how and where the CO2 offset took place. Furthermore, all of our printed products are also climate-neutral. Here, too, we always keep you up to date with our CO2 compensation.
WE REDUCE PLASTIC WASTE
By 2025, we aim to convert our entire product range to recycled materials or long-lasting recyclable materials such as aluminum. With our introduced refill system, we are already reducing packaging waste and ensuring long-term use.
Refillable make-up products currently make up 35% of our range – by 2025, our refill system will account for 55% of our make-up and skincare range.
