DARK SKIN ERWEITERUNG

GET EXCITED ABOUT NEW SHADES!

We are expanding our selection of foundation and blush shades so that as many people with as many different skin tones as possible can see themselves reflected in our products. 
With make-up artist Rim Zemuye, we have the ideal partner and expert in Dark Skin by our side.

Made in Germany

High-quality products

Make-up ohne Zusatzstoffe

Without additives

Protect your skin & the environment

Pflege Make-up

hybrid products

Effective skincare and natural Make-up for your radiant skin

SHADE ÜBERSICHT

Whether you’re looking for a natural glow or fuller coverage. Look forward to new shades of our Glow Foundation, Cover Foundation, Cream Concealer and Cover Concealer, as well as new Cream Blush shades.

Schwarze Frau trägt ein JACKS beauty line Full Face Make-up

About the Look

Schwarze Frau trägt ein JACKS beauty line Full Face Make-up

Our Complete Glow Set combines base, coverage, and freshness in a perfectly coordinated trio. Glow Foundation creates an even, radiant complexion, Cream Concealer specifically evens out minor blemishes, and Cream Blush then adds vibrancy and color to your look.

UNSERE MAKE-UP PRODUKTE

Our Glow Foundation and Cover Foundation create a natural, even complexion, while our Cream and Cover Concealer provide perfect targeted coverage.

Behind the scenes

Together with Rim, we regularly visited our Berlin laboratory over the past two years to develop the perfect shades for our foundations, concealer, and cream blushes.

Make-up Artistin Rim Zemuye mit einem Katalog zu Farbpaletten zur Foundationentwicklung
Frau mit Braids als Produkttesterin für dunkle Foundationfarben bei JACKS beauty line
Make-up Artistin Rim Zemuye schminkt eine andere Frau mit JACKS beauty line Foundationpinsel
JACKS beauty line Pinsel und Entwicklung der Foundation in dunklen Farben
Make-up Artist Rim Zemuye sitz auf einem Sessel und schaut in die Kamera

About Rim

Make-up Artist Rim Zemuye sitz auf einem Sessel und schaut in die Kamera

Make-up artist Rim sees her work not only as a creative service, but also as a way to build self-confidence. Her goal is to empower BIPoC women in particular through make-up and hairstyling. She makes visible what is often overlooked, allowing not only outer beauty but also inner beauty to shine. In recent years, Rim has increasingly specialized in working with BIPoC clients and Afro hair, as reflected in her collaborations with high-profile clients. In the past, she often had to mix foundation shades on set because the beauty market was not diverse enough. Until now — because she can now work with her own self-developed shades.

2 Make-up Artists: Miriam Jacks und Rim Zemuye

Everyone should feel comfortable in their own skin

2 Make-up Artists: Miriam Jacks und Rim Zemuye

Rim Zemuye and JACKS beauty line founder Miriam Jacks have shared a long-standing professional friendship for years. They have also always shared the belief that Make-up must never exclude anyone.

That’s why it was clear to Miriam from the very beginning: this shade expansion could only happen through true co-creation. Just as there isn’t only one single light shade, dark skin is also multifaceted—with different shades and undertones. We finally want to do justice to that.

“Being a make-up artist in the BIPoC community and finally being able to offer shades that exclude no one—and that I was able to help develop myself—makes me incredibly proud.”

RIM

FAQ

Who is Rim?

For over ten years, Rim Zemuye has been one of Germany’s leading hair and Make-up artists. Her focus is on Dark Skin Make-up as well as afro and curly textures. She sees her work not only as an aesthetic practice, but also as a contribution to greater visibility, self-confidence, and representation.

As a Black artist, Rim brings a perspective that has been missing from the beauty industry for far too long. She works with renowned personalities, advises beauty brands on product development, and shares her knowledge with other artists through the Rim Zemuye Academy, which she founded.

Rim’s work combines technical expertise with cultural awareness, setting new standards for diversity and visibility in the industry. 

Why is diversity so important to JACKS beauty line?

We want to develop Make-up that as many people as possible can see themselves in. Diversity isn’t a marketing trend for us, but part of our brand values. That’s why this shade expansion isn’t an outward-facing statement, but a natural step in our development.

Which skin tones are the new shades suitable for?

Dark skin can have yellowish, reddish, or bluish undertones. Our new shades cover yellowish and reddish undertones. The bluish undertone is currently not included because a corresponding shade did not pass the stability tests.

Which products have been expanded?
  • Glow Foundation N.8 – N.10
  • Cream Concealer N.8 – N.10
  • Cover Foundation N.8 – N.10
  • Cover Concealer N.8 – N.10
  • Cream Blush Shades: Dahlia and Terracotta
Why did the development take over two years?

Formulations for darker skin tones require special care. Pigments behave differently, textures respond more sensitively, and undertones must be balanced precisely. Compromising on quality or performance was never an option for us. That’s why we started over several times until the shades and textures truly delivered.

Are the new shades vegan and cruelty-free?

Yes, like all our products, the new shades are vegan and were not tested on animals.

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