How to Apply Mascara Correctly: Instructions and Tips

Good preparation ensures that the mascara adheres evenly, does not smudge, and lasts longer.

• Make sure that eyelids, eyelashes, and the area under the eyes are clean and dry. Oily creams, Make-up residues, or damp eyeshadows can affect the hold of the mascara.
• If necessary, lightly set the skin with powder to prevent smudging and improve hold.
• Thoroughly clean the eyelashes to remove residues of care products or Make-up.
• Use an eyelash curler before applying mascara to give the lashes a natural curl and open up the eyes.

• Slowly pull the brush out of the tube without pumping. This prevents air from entering the mascara and drying it out.
• Gently wipe off excess product on the tube's edge or on a cosmetic tissue. This prevents clumping and uneven results.

• Hold the brush horizontally at the upper lash line and move it in small zigzag motions up to the tips.
• If needed, position the brush vertically to apply mascara close to the lash line.
• Carefully coat the lower lashes with the brush held vertically.

Beauty expert tip for light lashes: For very light lashes, you can first apply mascara from above to fully coat each lash with color. Then apply mascara from below in the classic way to maintain the curl.

Apply the mascara in several layers to achieve more volume and length.

• First, apply a thin layer of mascara to the tips of the lashes and let it dry briefly.
• Then apply a second layer from the roots to the tips to intensify volume and length.
• If needed, you can apply a third layer. Wait briefly between layers to allow the mascara to dry.
• Use an eyelash comb to separate the lashes and remove clumps after applying mascara.

• Look slightly downward while applying mascara to reach all upper lashes and achieve an even color application.
• Emphasize the tips separately by lightly coating only the lash ends. This makes the lashes appear longer and the eyes look more open.

Carefully correct smudges using a cotton swab or a correction pen without affecting the rest of the look.

The choice between black and brown mascara depends on both your personal style and the occasion.

Black Mascara is the classic choice when you want a striking look and intense eyes. It highlights the eye area, adds depth and definition, and instantly opens up the gaze. Black is especially suitable if you plan a dramatic Make-up for the evening or special occasions.

Brown Mascara is ideal for a natural, soft look in everyday life. It is particularly beneficial for lighter skin and hair types, as deep black mascara can quickly appear too harsh and unnatural here. Brown lashes create less contrast with skin and eye color, making the face appear overall softer, fresher, and more harmonious.

Both colors complement all eye colors. So you can choose freely depending on whether you want to emphasize your eyes more intensely or achieve a subtle, natural effect.

Combination tip:

• Apply black mascara to the upper lashes to open up the gaze and add intensity.
• Use brown mascara on the lower lashes to maintain lightness and create a soft, natural look.

Many people think they have to choose between volume and length. In reality, with the right mascara, you can make your lashes look both thicker and longer. The key factors are the mascara's formula and the shape of the brush, which should be optimally matched to your lash type.

For short lashes, a mascara with a small, thin brush that captures each lash individually and gently lengthens it is suitable. This way, you achieve maximum length without the lashes clumping together.

If your lashes are rather thin, a volumizing mascara with dense brushes is ideal. It makes each lash look fuller and gives your gaze more expression.

For brittle lashes, a nourishing mascara enriched with vitamins or oils is worthwhile. It strengthens the hairs while applying and prevents breakage.

If you have sensitive eyes, you should look for hypoallergenic mascaras that are free from irritating substances. This way, you can achieve the perfect look without straining your eyes.

If you want both volume and length in one step, you can rely on the Mascara. It combines both effects and ensures expressive, well-groomed lashes that intensify your gaze.

Our eyelashes protect the eyes from dirt, dust, and other fine particles. To keep them healthy and resilient, regular care is especially important, as daily mascara application and removal can strain the delicate eyelash hairs.

Nourishing mascaras go beyond just color effects. High-quality products coat each eyelash hair not only with intense color pigments but also contain nourishing ingredients that strengthen, nourish, and protect the lashes from drying out.

So, if you value healthy, well-cared-for lashes, you should opt for nourishing mascaras. They combine performance and care in one product, protect the lashes with daily use, and ensure stronger and more beautiful lashes in the long run.

The Mascara combines intense color pigments with valuable care. With such a nourishing mascara, you protect your lashes with daily use, strengthen them over time, and achieve full, curled lashes for an intense look.

Daily removal of eye makeup is crucial for healthy, long lashes. Mascara-coated lashes can break during sleep and cause gaps in the lash line. Residues can clog hair follicles, irritate sensitive eyes, or even promote eye infections.

For a particularly gentle cleansing, a mild cleanser or an oil-based cleansing product, like the Beauty Elixir, is suitable. These products effortlessly dissolve color pigments, nourish the lashes at the same time, and are ideal for sensitive eyes.

Especially sensitive or brittle lashes can also be treated with a nourishing serum or oil, such as the Beauty Elixir. Castor oil and other natural oils strengthen the hairs and support growth. Gently apply the oil to the lash line after removing makeup to care for the lashes overnight.

Tip for the evening routine: Make makeup removal a fixed ritual, comparable to brushing your teeth. Avoid rough rubbing or aggressive removers to prevent damaging the delicate lashes.

Applying mascara correctly is the key to an expressive look and perfectly defined lashes. With the right preparation, a clean application technique, and the right mascara, length, volume, and curl can be optimally emphasized without clumping or smudging.

A structured routine of thoroughly cleaned lashes, zigzag movements while applying, and several thin layers ensures an even, long-lasting result. Nourishing ingredients in the mascara additionally support healthy, strong lashes, while gentle removal in the evening prevents hair breakage and irritation.

The most important tips at a glance:

• Thoroughly clean and dry lashes before applying mascara
• Use an eyelash curler to create a natural curl
• Apply mascara in zigzag movements from the roots to the tips
• Build up several thin layers for more volume and length
• Remove excess product from the brush to avoid clumps
• Gently remove mascara in the evening with a mild cleanser