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Interview with LEA

LEA is a singer and impresses not only with her beautiful voice, but also with her natural and authentic manner. Having her as a brand ambassador is a small dream come true for Miriam Jacks, because she and her son love LEA's music. With her profound lyrics she reaches millions of people, with her natural manner and attitude to sustainability she stands for exactly what is important to us as a brand. We spoke to LEA about self-love, make-up and our joint collection, about no-gos and the desire for more naturalness in society.

by Pelén Boramir-Nabbs – May 31, 2024

You don't wear much makeup in everyday life. Why did you decide to work with a beauty brand?

I love trying new things. That's why I was really happy that we're doing this collection together because it allows me to reinvent myself and express myself in a completely new way. I especially liked the fact that we chose colors together that I stand for, that define me and that suit me.

Even though I don't wear much makeup in my private life, I love how makeup or colors can express and reflect how you're feeling that day. Makeup can sometimes change my mood. I just like to experiment with it and maybe try out colors that I haven't seen on myself before. Makeup isn't a must, but it's so much fun to see yourself differently sometimes.

You often show yourself without makeup on social media - that's actually rare these days. It has a lot to do with self-love and self-acceptance. Have you always been like that or was it a process for you?

I definitely think it's really nice and important to show more naturalness again and I want to encourage people to be more natural and that you don't have to wear make-up to feel good. Even though society often expects you to wear make-up. In the last few years I've noticed how comfortable I feel without make-up.

This is what JACKS beauty line stands for: You don't need make-up to be beautiful. Make-up should be fun - but the inner glow and self-love are what counts. What motivated you to work with JACKS beauty line?

It's only in the last few years that I've really realised what make-up can be. And that's really exciting because, of course, I grew up with make-up and tried out different things, but make-up was never a big part of my morning routine. The great thing about our collection is that the products are so natural and so simple in their own way, but still to the point. I love that everything we've developed is so real and natural. The collection is super diverse and can be used in different ways. Because you can simply decide which products you want to use and, above all, how strong, depending on how you feel on the day.

How important are ingredients to you?

Personally, I pay a lot of attention to the ingredients because I want to do something good for my skin and keep it as healthy as possible. That's why I'm very careful about what I use and what I put on my skin. It's really important to me that JACKS beauty line and our collection are vegan. It would be unthinkable for me to use animal products. It's really nice that the products not only look great, but also have really good ingredients.

What beauty message do you want to convey to your community?

I would like women and girls, and generally all people, to find themselves beautiful just the way they are. Society often tells us that we have to be this way or that way, that we have to conform to beauty ideals and norms. I would like us all to accept ourselves just the way we are.

We are different and that is exactly what makes us so special and beautiful. If we all looked the same like people in magazines, it would be really boring. We are all just beautifully special with our little unique features that we have.

LEA Collection

The LEA x JACKS beauty line collection includes the mascara in black, an eyeshadow palette with the four colors Frozen, Mauve Sparkle, Stone and Obsidian, a lip oil in “Your Lips But Dreamy” and a cream blush in Tea Rose.