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Natural bridal makeup

In 5 steps to your wedding Make-up

As a bride, you want to feel like the best version of yourself on your wedding day – beautiful and radiant. That’s exactly why the trend is increasingly moving towards wedding makeup that highlights natural beauty rather than covering it up. A fresh, harmonious look that works well in photos and lasts into the night. In this post, we show you in five simple steps how to style natural bridal makeup yourself – with helpful tips and suitable tools.

by Julia Döll – last updated on 5. September 2025

  1. Your natural bridal makeup
  2. What do I need for bridal makeup?
  3. Your bridal makeup: step by step
  4. Dos and Don'ts when you do your bridal makeup yourself

Your natural bridal makeup

A natural bridal Make-up is characterized by a light, fresh, and long-lasting finish. The goal is to make your complexion look even with the wedding Make-up, make your eyes shine, and gently highlight your lips.

This means:

  • radiant skin with a healthy glow
  • subtle colors that match your skin tone
  • a delicate lip color like rosewood, nude, or peach
  • and long-lasting products that withstand heat, tears of joy, and extensive dancing


To be optimally prepared for your big day, we recommend doing a trial look.

What do I need for bridal makeup?

The right preparation, including skincare as well as suitable colors for foundation, blush, and eyeshadow, determines how your Make-up looks and how well it lasts throughout the entire event. With a few, but high-quality products, you achieve the best result.

Your bridal makeup: step by step

Step 1: Preparing the skin

In addition to the right foundation, proper care also contributes to an even and balanced complexion. Our gentle Cleanser not only thoroughly cleans your skin after the celebration but is also ideal for preparing your skin for your Make-up. Afterwards, we recommend our Day Cream with SPF 30. Important: Let the care fully absorb before applying your Make-up.

Step 2: The Base

Nourishing and high-performance ingredients – that’s what our Glow and Cover Foundation stand for. If you want light coverage, our Glow Foundation is the right choice. For more coverage – whether for stronger blemishes or a more intense look – our Cover Foundation is ideal.

Both products are applied the same way: Pump one pump of foundation onto the back of your hand, pick it up gradually with your #12 Foundation brush, and spread the foundation evenly on your face, from the center outward. Work the foundation into your skin with the brush until it visually blends with your skin. For more coverage, you can apply another layer or cover the desired areas with our Cream Concealer or Cover Concealer using the #24 Concealer Touch-up brush.

To set your foundation and concealer and refine your complexion, apply our Pressed Powder with our #14 Powder & Bronzer brush onto your face.

Frau wird mit der JACKS beauty line Glow Foundation, Concealer und Puder geschminkt
Frau wird mit der JACKS beauty line Glow Foundation, Concealer und Puder geschminkt

Step 3: The Eyes

Take some eyeshadow (Champagne) with our #7 Softer shading brush and gently prime your eyelid. The color application looks beautifully natural thanks to the lightly bound brush hair. You can also use this brush to softly blend dark eyeshadow in the crease or shade several colors into each other.

Now it's time for the mascara: For optimal results, apply it directly at the base of your lashes and pull it through to the tips with gentle zigzag movements. For an even more intense result, you can apply a second or third layer once the first is slightly dry. At the lower lash line, place the brush very carefully and pull it downward.

If you want to emphasize your lashes subtly, it's best to choose our brown mascara.

Our beauty expert tip: Look down while applying mascara to avoid small “smudges.” If mascara does get on your skin, let it dry briefly and gently remove it with a cotton swab.

Frau wird mit dem JACKS beauty line Lidschatten in Champagne und dem Schattierpinsel geschminkt
Frau wird mit dem JACKS beauty line Lidschatten in Champagne und dem Schattierpinsel geschminkt

Step 4: The cheeks

To give your face a delicate color, you can use our Cream Blush in Peach. Smile and apply the Cream Blush to the highest point of your cheeks, then blend it with our #22 Multi Blender Brush. Depending on your needs, you can also apply our Cream Blush to the contours of your cheekbones and blend it towards the temples.

Now apply the eyeshadow in the color 'Champagne' as a highlighter to the areas you want to emphasize, e.g., on the highest point of the cheekbones, under the eyebrow, in the inner corner of the eye, above the cupid’s bow, or on the bridge of the nose. Then blend it with our #22 Multi Blender Brush.

Frau wird mit JACKS beauty line Cream Blush, Lidschatten und dem Multi Blenderpinsel geschminkt
Frau wird mit JACKS beauty line Cream Blush, Lidschatten und dem Multi Blenderpinsel geschminkt

Step 5: The lips

Apply the Lip Oil “Your Lips But Better" like a lip balm to optimally prepare your lips for lipstick. Then apply a lipliner to your lip contour and fill your lips directly with a lipstick.

For a natural shade, use the Lipstick in Rosewood. If you apply the lipstick first and then the Lip Oil, you give a very matte lipstick a glossy finish.

Beauty expert tip: For an especially beautiful lip contour, you can apply some cream concealer to your lip contour before applying your lipstick. Then set it with some powder. This will make your lip contour cleaner, help the lipstick last longer, and prevent it from bleeding.

To refresh your Make-up after a few hours, you should have the following products in your beauty bag: cream blush, pressed powder, lipstick, and lip oil, as well as the appropriate brushes.

Frau wird mit dem JACKS beauty line Lipstick, Lip Oil und Lippenpinsel geschminkt
Frau wird mit dem JACKS beauty line Lipstick, Lip Oil und Lippenpinsel geschminkt

Dos and Don'ts when you do your bridal makeup yourself

Dos for your wedding Make-up:

  • Style a trial look – preferably in daylight
  • Take photos – for the camera check
  • Use waterproof products
  • Don’t use too much product
  • Use brushes – for an even result

Don'ts for your wedding Make-up:

  • Don’t try Make-up for the first time on the wedding day
  • Avoid too strong contours or harsh colors
  • Don’t overuse mattifying products
  • Don’t skip powder if you tend to shine
  • Don’t start unprepared – that causes stress
Leonie Scholl mit rotem Lippenstift

Bridal Glow Make-Up Workshop

Leonie Scholl mit rotem Lippenstift

Unsure if your trial look is right? In our Bridal Make-up Workshop, our experts will show you step by step how to confidently create your look, including tips and personal feedback.

Alternatively, you can be pampered by our make-up artists on your wedding day – for a professional result that lasts all day.

We hope this post has helped you and supports you in your daily beauty routine.

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