Reading time approx. 3 minutes
JACKS beauty line is celebrating the official Sisters' Day on August 6th with a very personal campaign by Miriam Jacks. Together with her four sisters, the founder gives a rare insight into her family and conveys a feeling of familiarity, solidarity and friendship with the campaign. It is important to remember how special the relationship between sisters (and us women) can be. It is deep, intense and unique, no matter how different we are.
by Pelén Boramir-Nabbs – August 6, 2023
However, Sisters' Day is not just for biological sisters, but for all women who are a sister figure in our lives. This can be cousins, friends or even colleagues. It's about honoring the women who are close to us and treat us like sisters.
For this photo shoot, all four of Jack's sisters came together and had Miriam do their makeup. Miriam proves once again that our vegan makeup products are made for every age and every life situation - whether you're an entrepreneur, a new mom, a student or an athlete.
Everyone wears our Glow Foundation, Cream Concealer and Pressed Powder for their natural everyday make-up look. You can find the right application in the Glow Foundation Preparation . The blouses are from the popular Hamburg label SoSUE .
Our “Back to the Basics” products such as the Glow Foundation, the Cream Concealer, the Pressed Powder, the Cream Blush, the Lip Oil, the Bronzer and the Contouring Powder can now be found in our Set Creator!
Products: Bronzer , #13 Blush & Contouring Brush
For a natural freshness, Miriam applies our bronzer to Juli with our #13 blusher and contouring brush, which adapts perfectly to the contours of her face thanks to its slightly angled shape. Miriam starts on the cheekbones and moves inwards along the contours of the face. Then she blends it out thoroughly. It's best to always start with a touch of bronzer and add more slowly.
“My sisters mean a lot to me. On the one hand, they give me so much joy – I can’t laugh so much with anyone else – and on the other hand, they give me so much security and power.” – Juli
Products: Contouring Powder , #4 Eyebrow Brush
For Lilith, Miriam fills in the eyebrow hairs with our Contouring Powder and the #4 eyebrow brush. To do this, she gently traces the hairs in the direction of growth using short, quick movements.
“I have a lot of fun with my siblings and I am very happy to have them.” – Lilith
Products: Cream Blush , #11 Mini Foundation Brush
Rose is a new mom to baby number three, so her makeup needs to be quick and easy. Our Cream Blush Peach is perfect for her because it gives her a fresh look and makes her complexion glow, despite the matte finish.
Miriam applies the blush to the highest point of her cheeks and then blends it with our #11 Mini Foundation Brush.
“For me, my sisters mean unconditional solidarity, always being there for each other, love on all levels and lots of fun and joy in life.” – Rose
Products: Lip Oil , #15 Lip Brush
Milla looks familiar to you? Maybe you recognize her from our master class on makeup for teenage skin . Our Lip Oil Your Lips But Better is perfect for young women who want to care for their lips and also want a little color without looking like they're wearing makeup. Miriam applies the Lip Oil with our #15 lip brush.
“My sisters mean so much to me. They are also my best friends, I can always rely on them and I love them more than anything.” – Milla
“I am very proud of what is happening at JACKS beauty line and how many great women we are. But when I am with my siblings, I have to say that it is a whole other level of “being proud”. It is so nice to have such a bond. Family is the most important thing, so the campaign is a very emotional moment for me because it brings work and family together and makes me even a little prouder.” – Miriam
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