How do I apply red lipstick correctly?
Red lips suit almost everyone. These instructions show you in five steps how to apply red lipstick that stays put, doesn’t smudge, and lasts for hours.
Read more
Reading time approx. 5-6 minutes
Facial care from 40
Hand on heart: From 40 onwards, our skin changes. It becomes drier, loses elasticity, and yes – there are more and more small and larger wrinkles. This is completely natural and nothing you have to fight against obsessively. However, the right facial care from 40 is all the more important to fully support the skin. Providing moisture, strengthening the skin barrier, and protecting against environmental influences: that's what matters at any age. But how to keep your skincare routine from 40 uncomplicated and effective, and which ingredients really matter, we reveal to you here.
by Julia Döll – 11. September 2025
The Best Tips for Mature Skin
Our approach is: We want to strengthen our skin holistically, rather than just making it look younger. That’s why at JACKS we always talk about Well-Aging – not Anti-Aging. Because it’s not about fighting against aging – it’s about taking skin needs seriously. Regardless of age!
A regular skincare routine is essential and provides moisture and protection against environmental influences. Free radicals, climate, blue light from computers and smartphones, and especially UV radiation harm our skin – even in small doses. Daily SPF is therefore a must!
But stress, hormonal fluctuations, and lack of sleep are also poison for our skin. A healthy lifestyle, balanced nutrition (including sufficient hydration!), and exercise and circulation are therefore important factors for healthy skin – not just from age 40, but especially then.
Skin after 40: Recognizing Changes
You may have already noticed some of these changes – and in the future, you can pay even more attention to others. In any case, it makes sense to support your skin from the first signs onward – with the right care, valuable active ingredients, and small routines that strengthen your complexion in the long term.
Collagen, elastin, and wrinkle formation
- As we age, collagen production decreases and the skin loses elasticity and firmness.
- Elastin fibers also diminish, causing the skin to appear a bit saggy and respond more slowly to movements.
- Fine lines and wrinkles become more visible, especially around the eyes, mouth, and forehead.
Cell metabolism and pale complexion
- The skin regenerates more slowly, and old skin cells remain on the surface longer, which can quickly make it look flaky.
- The complexion can also appear more tired and less radiant.
- Regular exfoliation, active ingredient serums, and even gentle massages support cell metabolism and promote a fresh skin appearance.
Drier skin
- The skin's sebum production decreases, making it drier and more sensitive.
- Care products with moisturizers such as hyaluronic acid, glycerin, or ceramides help stabilize the moisture balance.
- Rich day and night creams as well as masks further support the skin barrier.
Volume loss
- Over time, the skin loses the so-called subcutaneous fat, which can make the cheeks and facial contours appear less defined.
- Active ingredients like hyaluronic acid or plant stem cells with antioxidants literally "cushion" and can even tighten contours.
Hyperpigmentation
- Age spots, pigmentation disorders, and uneven skin tone also occur more frequently.
- Ingredients like niacinamide have brightening, regulating effects and protect against new pigmentation spots.
The perfect beauty routine for skin over 40
A good skincare routine at 40 doesn't necessarily look more complicated than at 20 – just perhaps more disciplined. Skipping individual steps is often noticeable right away! But as before, the focus in the morning is on good protection and in the evening on regeneration.
Morning routine
- Cleaning: gentle & pH-neutral
- Toner: soothes & prepares for care
- Serums: active ingredient booster
- Eye care: protects the delicate eye area
- Creams & sun protection: day cream with sun protection factor (SPF) as a must-have
Evening routine
- Cleaning & Make-up removal: thorough but gentle
- Serum: regenerating ingredients
- Peeling: 1–2 times per week for cell renewal – we prefer chemical peels over manual ones!
- Eye care: especially nourishes the area
- Night cream: regenerating ingredients
Our tip: The Well Aging & Hydration Set contains everything your skin needs and ensures visibly smoother and radiant skin.
Mit 4.8 von 5 Sternen bewertet
2,521
Well Aging & Hydration Set
- Improved skin elasticity and firmness
- Intensive moisture supply
- Well-aging effect
- 24-hour care for balance and well-being
- Gentle exfoliation and hydration
- Balancing and improving skin texture
- Strong skin barrier
- Regular price
- Worth CHF 243.00
- Sale price
- CHF 181.00
In stockOuf of stockLow stockComing soon
The Best Well-Aging Ingredients for Skin after 40
hyaluronic acid
Provides intensive moisture, plumps lines, and ensures a fuller skin appearance.
Collagen
Supports skin structure, improves elasticity, and reduces wrinkles.
Retinol / Vitamin A
Stimulates cell renewal, smooths wrinkles, and refines the skin texture.
Vitamin C
Acts as an antioxidant, lightens pigmentation spots, and promotes collagen production.
Vitamin E
Protects against free radicals, strengthens the skin barrier, and soothes.
Niacinamide & other powerful ingredients
Soothes, evens out pigmentation disorders, and strengthens the skin barrier.
Conclusion: Beautiful Skin after 40
From 40 onwards, our skin changes – and that is completely normal. What is important now is not to overwhelm the skin, but to give it exactly what it needs: moisture, protection from external influences, and support for regeneration. With a consistent skincare routine and effective ingredients like hyaluronic acid, retinal, or plant stem cells, facial care from 40 onwards can still be a feel-good moment that makes you glow day after day. And your age? It may be visible, but that’s no reason not to feel completely good about yourself!
FAQ – Frequently Asked Questions about Skincare After 40
Which cream is best suited for skin over 40?
The best face cream for over 40 is rich in moisture, supports the skin barrier, and contains effective ingredients such as hyaluronic acid, niacinamide, or antioxidants. During the day, it should also definitely include a high sun protection factor, as UV radiation accelerates skin aging. We have specially developed our Day Cream to meet all these requirements – and it is suitable for all skin types!
How do I find the right serum?
A suitable serum visibly reduces redness and irritation, strengthens the skin barrier, and makes the skin appear more radiant and smoother. Different ingredients have different benefits: hyaluronic acid is suitable for dryness, retinol for smoother skin, and in our new skincare line, we focus on plant stem cells.
Do I need special eye care?
Yes, targeted eye care is advisable from the age of 40. The skin around the eyes is particularly thin and tends to develop wrinkles, dryness, and puffiness more quickly. Light eye creams with hyaluronic acid, peptides, or caffeine can provide moisture, reduce fine lines, and make the eye area look fresher.
Are natural cosmetic products suitable for mature skin?
Natural cosmetics are a great choice when the products contain effective ingredients and are dermatologically tested – just like our skincare line. It is important that the textures are rich enough and provide your skin with sufficient moisture and protection.
We hope this post has helped you and supports you in your daily beauty routine.
Discover our skincare
Discover our Beauty Magazine
Chemical vs. mechanical peeling
Chemical or mechanical peeling: Which is better for your skin? We explain the difference, which peeling suits which skin type, and what you should pay attention to when using it.
Read more
Retinol or Retinal
You surely know retinol, but have you heard of retinal? In the blog, you will learn why it works more gently and why we rely on it in our new...
Read more
Facial Care for Sensitive Skin
Sensitive skin needs special care. We show you how to recognize it, why the skin barrier is important, and what a routine that protects your skin looks like.
Read more
Miriam Jacks Interview Artist Collection
Our Artist Collection is a deliberate return to the origins of JACKS beauty line. Miri explains why this step is so important to us in the interview.
Read more
Make-up brushes Artist Collection
Our hand-painted brushes have been the heart of JACKS beauty line since day one. You can feel the love in each one – and now something new is emerging from...
Read more
Facial Care in Winter
Winter stresses the skin due to cold and dry air. With the right care, your skin stays healthy and radiant, even in the cold season.
Read more
Festive Make-up in Minutes
When one invitation follows another during Advent, your Make-up needs to be flexible. With just a few products, your daytime look quickly becomes festive. Leonie shows how to achieve a...
Read more