Our Brand Story
JACKS beauty line, that’s us – Make-up artist and founder Miriam Jacks, co-founder Lisa Buchholz and more than 50 employees who bring the brand forward every day with their heart and know-how. Our aim: to create a brand that is approachable and authentic, that takes you by the hand and highlights your natural beauty without hiding it.
"When I founded JACKS beauty line, I wanted to give the always-looking-the-same Make-up brush an artistic character and make it something special. Because for me, Make-up is a daily practice, a part of my well-being and my self-care routine.
But after many conversations, I realized that for many women it is more frustrating than relaxing. So I decided to create a brand with JACKS beauty line that is approachable and authentic, that takes you by the hand, inspires you, and highlights your beauty without ever covering it up. A brand with high-quality ingredients, effective formulations, and beautiful, handcrafted products that you want to use every day. JACKS beauty line is for everyone who wants to have fun with Make-up."
– Your Miriam
Female Founders
It was a coincidence and a happy coincidence when Lisa came to Miriam and JACKS beauty line over seven years ago. Back then as a support, today as a business partner and managing director. Lisa and Miriam are now both managing directors of JACKS beauty line. The two founders Miriam Jacks and Lisa Buchholz went through thick and thin together for many years before their big breakthrough came in 2020.
Miriam is the creative one in the team who determines the look and feel of the brand and develops the products as a make-up artist. Lisa thinks more conceptually, calculates and is the organizer that is needed to keep an overview of all the company's departments. Miriam takes care of public relations, while Lisa prefers to stay in the background. They complement each other perfectly. But in the end they decide everything together.
For a long time, the two JACKS beauty line founders managed everything on their own, so it is all the more wonderful now to have such a large team of creative minds by their side, with whom they can realize the dream of a sustainable company. The core values that accompany us on our shared path to our goals are team spirit, creativity, transparency, professionalism, and authenticity.
Together, we achieve more!
We are the team behind JACKS beauty line. Together, we pursue the vision of combining responsible environmental care with beauty and bringing this approach to the world.
Our daily motivation is to make the beauty industry authentic, honest, and sustainable – for us, our society, and our environment.
TRANSPARENCY
We focus on transparency. We show how our products are made, which materials we use, and what ingredients they contain. Additionally, we involve our customers on Instagram in the creation and decision-making processes. We give our community an honest behind-the-scenes look, show our production, where and how our products are created – and last but not least, we take them along on our journey with JACKS beauty line.
RESPONSIBILITY
We value beauty and want to act responsibly towards our environment. It is especially important to us to leave a livable environment for our children so that they can grow up with prospects. You can get an insight into our sustainability efforts here.
AUTHENTICITY
In this seemingly endless universe of beauty promises, we always remain honest and authentic. What counts is the trust of our customers. Our ideal of beauty today is shaped by perfectionism, beauty filters, etc. We often feel compelled to conform to this image. As a beauty brand, we do not want to follow this trend, but rather counteract it and emphasize natural beauty.
TEAM SPIRIT
A good togetherness is very important to us. Both within our company with our employees and with our cooperation partners. Together we want to grow responsibly, inspire, discover new things, and above all make the world a little better.