Our philosophy
Our products are straightforward, high-quality, and 35% already available as a refill system. With premium ingredients and powerful formulations. However, sustainability for us does not start with the ingredients and end with the packaging. We take responsibility not only for our products but also for our environment, employees, partners, and customers.
Beautiful times ahead!
On our daily journey through the beauty universe, we must always remind ourselves to stray from the well-known path to see and discover new things. Although established paths are comfortable and easy, they are sometimes bad for the environment.
Therefore, it is important for us as a company to discover new opportunities, hold on to exciting trends, develop alternative concepts and always have one vision in mind: to strive together for a responsible approach - in everything we do.
We are not perfect, but we are working to get better.
Every day we try to question and improve the way we work. We are not perfect, but we constantly set ourselves ambitious goals to become better. It's a long road, but here you can get a first insight into the measures we have taken.
WE ARE VEGAN
With regard to the terrible animal suffering worldwide, we avoid using animal hair in our Make-up brushes as well as animal ingredients in all our other products. Animal welfare is especially close to our hearts. We only sell in Europe and, of course, support the ban on animal testing for cosmetic products.
All our products are PETA-Approved.
WE USE GRASS PAPER
In our packaging, we are constantly looking for alternative solutions, such as grass paper or refill systems. This is how our brushes as well as Make-up products are packaged in grass paper. Grass grows abundantly in Germany, resulting in short delivery routes and less CO2 emissions. In production, grass paper consumes less water and energy.
WE COMMIT TO HIGH-QUALITY PRODUCTION
We work with traditional manufacturers in Germany and around the world to develop beautiful tools that turn your daily beauty routine into a true ritual. We handcraft our brushes from carefully selected materials such as wood from sustainable sources or synthetic brush hair and design the beauty tools to last a long time.
WE INVEST IN CLIMATE PROTECTION PROJECTS
Together with ClimatePartner, we calculate our currently unreduced CO2 emissions from our operational business (Scope 1 + 2) and support climate protection projects for this purpose. You can find out which projects these are via our ID number.
WE REDUCE PLASTIC WASTE
By 2025, we aim to convert our entire product range to recycled materials or long-lasting recyclable materials such as aluminum. With our introduced refill system, we are already reducing packaging waste and ensuring long-term use.
Refillable make-up products currently make up 35% of our range – by 2025, our refill system will account for 55% of our make-up and skincare range.