Skincare as a Make-up brand?

1. Our new Skincare line: An effective expansion
2. Why plant stem cells are the basis of our Skincare
3. How our Skincare came about
4. What makes our Skincare so special
5. Conclusion: More than just skincare
   

As with every product we develop, customer feedback on skincare has been extremely important to us from the very beginning. We gathered initial feedback several years ago when we launched our very first skincare products – the Cleanser and the Beauty Elixir. These already perfectly complemented our existing cosmetics range back then, and we were thrilled with the response.

When planning the expansion of the skincare line, it was especially important for us to clarify the following questions:

• Do our customers even want more skincare products?
• What are their biggest concerns in this area – and how can we address them?
• What effects do our customers expect from their care products – and how can we truly enrich their routine?

We engaged intensively with our JACKS community – online, in-store, and through exclusive product tests.

The conclusion? A clear yes to expanding skincare! Almost all of our customers deal with individual skin problems daily – and they had not yet found a completely perfect product.

This feedback encouraged and motivated us to start the skincare expansion right away. And that was even before the final launch of all products was completed! In spring, we therefore already launched our Day Cream and the Self Tan Drops. Both products are based on the same scientific research and development principles as the entire expanded line – and are already incredibly popular!

A key active ingredient in our vegan Skincare is extracts from plant stem cells. These are cells that plants use to form new tissue, for example at shoot or root tips. For cosmetics, they are cultivated in a laboratory from small plant samples and then processed into an extract. Read more in our blog post Why we use stem cells from plants.

The effectiveness of our new Skincare line was naturally the focus during development - which is why choosing stem cells was an easy decision. We rely on stem cell extracts from mung bean, alpine rose, and goji berry. They contain antioxidant ingredients that can help protect the skin from oxidative stress caused by environmental influences.

Plant stem cells can stimulate cell renewal, help protect against oxidative stress, and strengthen the skin barrier. In this way, they can contribute to improved skin texture and make the skin appearance look fresher and more even overall. In addition, skin aging may be gently slowed, which also aligns very well with our approach to well-aging.

Find out more in our blog post: Why we rely on plant stem cells

How does product development actually work? Above all, it is one thing: long. More than two years have passed since the first drafts and ideas. Our product developer Annalena, who immediately saw the potential of the line with her background in skincare, was over the moon when Miriam first brought up this idea.

Almost simultaneously, our producer AZBA, a woman-led traditional Berlin company, approached us with the idea of a series based on plant stem cells. The timing couldn't have been better – and it felt just right to take these next, intensive steps.

Which active ingredients are promising and effective? Which textures feel pleasant on the skin and can be intuitively integrated into everyday life? These questions guided us through the first few months. At the same time, we repeatedly adjusted the formulations until the efficacy, skin feel, and tolerability felt right to us.

It had to be beautiful and match the content: Simply finding the right material took over six months. In the end, we opted for an airless pouch system in glass bottles. The inner pouch protects the sensitive textures from air, and you can use up almost the entire product. The glass bottle and pouch can be separated from each other.

Very important: our community practical tests, which have taken on a whole new dimension in the development of the skincare line. In several phases, customers tested the products – from skin feel to long-term results.

This (overwhelming!) feedback went directly back to the lab and helped optimize textures and scents. We are especially grateful for this close exchange – because only together with our community do we develop products that are not interchangeable, but become true favorites.

Before a product even goes into production, it undergoes a series of rigorous tests: stability tests, dermatological tests, and efficacy checks, all of which take several months. Only when every result is convincing are the final formulations approved. And only then does the actual production begin – while marketing, content, and logistics are already running at full speed in the background.

Sustainability is not a trend for us, but the standard. For our Skincare line as well as our beauty products, that means:

• Vegan formulations: All products in the Skincare line are vegan.
• Stem cell extracts from mung bean, alpine rose, and goji berry, cultivated in the laboratory from small plant samples.
• Airless pouch system in glass bottles: protects the texture, and you can use up almost the entire product.

This is how we combine effectiveness with responsibility.

Less is more! That's why we didn't want to create an overloaded 12-step routine, but instead consciously focus on essentials that logically complement each other – for a routine that works intuitively and shows visible results.

Our formulations contain active ingredients such as retinal (not retinol!), hyaluronic acid, and plant stem cell extracts. On each product page, you'll find which active ingredients are included and what they do.

With our Skincare line, we show what Well-Aging looks like to us, and we’d love for you to try it yourself. Care that doesn’t fight time, but supports your skin at every age.