International Women's Day: the power of self-love. with or without make-up

Make-up has a firm place in our society and is part of the daily routine for many women. Unfortunately, everything to do with beauty is still labelled as superficial, but it is so much more than just external beauty. This is not only shown by our more than 130,000 satisfied customers, who couldn't be more different, but also by major awards such as Miss Germany, which have undergone extreme changes in recent years. Here, women are shown and valued who take on responsibility, act as role models and thus shape a cosmopolitan society. As a beauty brand, we deliberately chose the Miss Germany pageant as our partner this year and were extremely enthusiastic about the participants and their mission, deeply shocked and simply devastated by the comments online.

It is time for our society to redefine the concept of beauty and thus finally remove the immense pressure that weighs on many women - regardless of their age, background and life situation.

As a beauty brand, we want to spread the message to the world every day, and especially today: makeup is more than just external beautification and more than flawless, even skin. We take our responsibility as a beauty brand seriously and are aware of how privileged we are. We make products that are not necessary, but are definitely helpful. We use them to underline individuality. We highlight what has been there for a long time. We show what is possible, without pointing the finger, but with a lot of empathy and authenticity. We allow the "imperfect" because it defines us and is simply life. We are women, sisters, mothers, daughters, entrepreneurs and partners all in one. We at JACKS beauty line know the challenges, needs and wishes of our customers. Why? Because we are one of them.

When 5 minutes in the morning, when we apply our make-up, become a pleasure and are almost an act of self-love. When our red lips boost our self-confidence and we feel like we can conquer the world. The bronzer on our cheeks expresses our longing for the next holiday and the concealer under our eyes only conceals the short night, but not the love that is responsible for it. Make-up is a form of expression, a tender brushstroke on the canvas of the inner self. It goes beyond the surface and shows a story of strength, individuality and self-love.