DARK SKIN ERWEITERUNG

LOOK FORWARD TO NEW SHADES!

We are expanding our range of foundation and blush shades so that as many people as possible with as many skin tones as possible can see themselves reflected in our products.
With make-up artist Rim Zemuye, we have the ideal partner and expert for dark skin by our side.

Made in Germany

High-quality products

Make-up ohne Zusatzstoffe

Without additives

Protect your skin & the environment

Pflege Make-up

Hybrid products

Effective care and natural Make-up for your radiant skin

SHADE ÜBERSICHT

Whether for a natural glow or a particularly full-coverage look. Look forward to new shades for our Glow Foundation, Cover Foundation, Cream Concealer, and Cover Concealer, as well as new Cream Blush tones.

Schwarze Frau trägt ein JACKS beauty line Full Face Make-up

About the Look

Schwarze Frau trägt ein JACKS beauty line Full Face Make-up

Our Complete Glow Set combines base, coverage, and freshness in a perfectly coordinated trio. The Glow Foundation provides an even, radiant complexion, the Cream Concealer specifically evens out small blemishes, and afterwards, the Cream Blush adds vibrancy and color to your look.

UNSERE MAKE-UP PRODUKTE

Our Glow Foundation and Cover Foundation provide a natural, even complexion, while our Cream and Cover Concealer offer perfect targeted coverage.

Behind the scenes

Together with Rim, we regularly visited our Berlin lab over the past two years to develop the perfect colors for our foundations, concealers, and cream blushes.

Make-up Artistin Rim Zemuye mit einem Katalog zu Farbpaletten zur Foundationentwicklung
Frau mit Braids als Produkttesterin für dunkle Foundationfarben bei JACKS beauty line
Make-up Artistin Rim Zemuye schminkt eine andere Frau mit JACKS beauty line Foundationpinsel
JACKS beauty line Pinsel und Entwicklung der Foundation in dunklen Farben
Make-up Artist Rim Zemuye sitz auf einem Sessel und schaut in die Kamera

About Rim

Make-up Artist Rim Zemuye sitz auf einem Sessel und schaut in die Kamera

Make-up artist Rim sees her work not only as a creative service but also as a means to boost self-confidence. Her goal is to empower especially BIPoC women through make-up and hairstyling. She makes visible what is often overlooked, bringing out not only outer but also inner beauty. In recent years, Rim has increasingly specialized in BIPoC and Afro hair, which is reflected in her collaborations with well-known clients. In the past, she often had to mix foundation colors on set because the beauty market was not diverse enough. Until now – because she can now work with her self-developed shades.

2 Make-up Artists: Miriam Jacks und Rim Zemuye

Everyone should feel comfortable in their own skin

2 Make-up Artists: Miriam Jacks und Rim Zemuye

Rim Zemuye and JACKS beauty line founder Miriam Jacks have shared a long professional friendship for years. And they have always shared the belief that Make-up should never exclude anyone.

For Miriam, it was clear from the start: this shade expansion can only happen through true co-creation. Because just as there isn’t only one single light tone, dark skin is also complex – with different nuances and undertones. We now finally want to do justice to that.


"As a Make-up artist of the BIPoC community, being finally able to offer shades that exclude no one and that I was able to help develop myself makes me incredibly proud"

RIM

Frequently Asked Questions

Who is Rim?

Rim Zemuye has been one of Germany's leading hair and Make-up artists for over ten years. Her focus is on dark skin Make-up as well as Afro and curly textures. She sees her work not only as an aesthetic design but as a contribution to greater visibility, self-confidence, and representation.

As a Black artist, Rim brings a perspective that has been missing in the beauty industry for far too long. She works with well-known personalities, advises beauty brands in product development, and shares her knowledge through the Rim Zemuye Academy, which she founded, with other artists.

Rim's work combines technical skill with cultural awareness, setting new standards for diversity and visibility in the industry.

Why is diversity so important for JACKS beauty line?

We want to develop Make-up that as many people as possible can identify with. Diversity is not a marketing trend for us, but part of our brand philosophy. This shade expansion is therefore not a statement to the outside world, but a natural step in our development.

Which skin tones are the new shades suitable for?

Dark skin can have yellowish, reddish, or bluish undertones. Our new shades cover yellowish and reddish undertones. The bluish undertone is currently not included, as a corresponding shade did not pass the stability tests.

Which products have been expanded?
  • Glow Foundation N.8 – N.10
  • Cream Concealer N.8 – N.10
  • Cover Foundation N.8 – N.10
  • Cover Concealer N.8 – N.10
  • Cream Blush Shades: Dahlia and Terracotta
Why did the development take over two years?

Formulations for darker skin tones require special care. Pigments behave differently, textures react more sensitively, and undertones must be precisely balanced. Compromises on quality or performance were out of the question for us. That’s why we started over multiple times until the shades and textures truly convinced us.

Are the new Shades vegan and cruelty-free?

Yes, like all our products, the new Shades are also vegan and have not been tested on animals.